After two years of hardship in times of COVID-19, the association representing national trade specialty coffee, Malaysia Specialty Coffee Association (MSCA) has propelled a decision to stage its 7th edition of Malaysia National Coffee Championship (MNCC) this year with the hopes to revitalize the coffee industry.
A joint project in collaboration with Montgomery Asia, MNCC 2022 will be taking place in the International Café & Beverage Show (ICBS), at the Kuala Lumpur Convention Centre (KLCC), from 19th to 21st May 2022. Up to 30 baristas and 33 professional judges will participate in the competition with a vision to discover the best barista to represent our nation to compete on the world stage in World Coffee Events 2023.
“As the national trade association championing specialty coffee, MSCA is very excited to be a part of this event - International Café & Beverage Show (ICBS) - as a strategic partner. The dedication of ICBS in going the extra mile to help the Malaysia’s coffee industry is perfectly in line with the vision when MSCA first launched Malaysia National Coffee Championship (MNCC), a platform designed for young professionals to showcase their talent, skill and creativity in the specialty coffee industry,” said Ms Yip Leong Sum, President, MSCA.
In accordance with the government’s vision to proceed to the endemic lifestyle to strengthen our country’s economy, MSCA is determined to embrace the new normal and begin organizing more in-person events to revitalize and build growth in the Malaysian Coffee Industry.