The Malaysia Specialty Coffee Association (MSCA) supports the growth and development of the local coffee industry by endorsing events that align with our mission to promote specialty coffee excellence in Malaysia.

Through our Event Endorsement Program, MSCA offers recognition and promotional support to events that uphold industry standards, foster community engagement, and contribute to coffee education or appreciation.

What We Endorse

We consider events that contribute meaningfully to the growth of the coffee industry, such as:

• Coffee competitions & championships

• Barista or brewing workshops

• Public cupping & sensory sessions

• Coffee appreciation events or pop-ups

• Sustainability, origin, or producer-focused activities

Benefits of Endorsement:

• Official recognition from MSCA

• Listing on MSCA platforms (website/social media)

• Opportunity for collaboration and networking

• Enhanced visibility within the specialty coffee community

How to Apply:
Event organizers can submit an endorsement request by filling out the application form and providing details about the event’s objectives, format, and relevance to the industry.

Let's build a stronger coffee community — together.

Application Link:

Click HERE

Kindly note that the applications are carefully reviewed by the MSCA Executive Committee (Exco) to ensure alignment with our values and standards. Please note that not all events will be approved. Selection is based on the event’s quality, relevance, and potential impact.