To unite, develop and enhance the Specialty Coffee Industry in Malaysia


  • Commitment towards quality, service and product
  • To remain conscious towards the community and its industry issues, forming solutions
  • To remain neutral amongst the coffee community
  • To remain trustworthy & reliable towards the industry
  • To always be fair and genuine in our decision making process


  • To encourage the cultural and economic exchange
  • To unite Malaysian Specialty Coffee individuals and professionals
  • To always remain dedicated towards educating Malaysian consumers
  • To build, grow and assist the Specialty Coffee Industry
  • To promote Specialty Coffee as a lifestyle and culture
  • To safe guard the intellectual property of all National Championship and development of competition within the coffee industry.
  • To keep the integrity of organization of the competition and selection of judges and contestants.
  • To continue to ensure there's accountability and responsibility of the organizing committee of  all National Championship to the association
  • To be the Trustee of the World Barista Championship sanction.
  • To create World Class standard judges within the WCE standards