MISSION STATEMENT

To unite, develop and enhance the Specialty Coffee Industry in Malaysia

CORE VALUES

Commitment towards quality, service and product
To remain conscious towards the community and its industry issues, forming solutions
To remain neutral amongst the coffee community
To remain trustworthy & reliable towards the industry
To always be fair and genuine in our decision making process

To encourage the cultural and economic exchange
To unite Malaysian Specialty Coffee individuals and professionals
To always remain dedicated towards educating Malaysian consumers
To build, grow and assist the Specialty Coffee Industry
To promote Specialty Coffee as a lifestyle and culture
To safe guard the intellectual property of all National Championship and development of competition within the coffee industry.
To keep the integrity of organization of the competition and selection of judges and contestants.
To continue to ensure there's accountability and responsibility of the organizing committee of all National Championship to the association
To be the Trustee of the World Barista Championship sanction.
To create World Class standard judges within the WCE standards